Having a strong network is crucial for success as a consultant. But how do you actually go about building your network, and how do you maintain it?
We asked Michael Hellman, Skill Practice Lead at Ework Group, for his best tips.
Building a strong network is a vital part of achieving success as a consultant. But how do you go about creating a network, and why is it so important?
“Having a strong professional network is one of the most important factors for succeeding as a consultant. Beyond increasing your chances of finding and securing new assignments, it contributes to skills development, new perspectives, and a sense of community.”
How Do You Build a Network in Practice?
“Most people already have a network, so you’re not starting from scratch. Begin with the people you know—former colleagues, friends, classmates, or individuals you’ve met in other contexts. To stay updated easily, it’s smart to remain active on social platforms like LinkedIn. Comment, like, and create your own posts to keep your network engaged.”
What if your network doesn’t include relevant people?
“There are several ways to expand your network. It could involve reaching out to relevant people on LinkedIn or asking your contacts for introductions. Maybe your neighbor knows the procurement manager at the company you want to work for? Or your kids play football with the manager’s kids? The path to the right connection is often shorter than you think. You just need to be a little brave and willing to ask.”
What if you’re not naturally outgoing—are you out of luck?
“No, of course not. There are other more industry-related ways to expand your network. This could include joining professional networks, taking courses, or attending seminars in your field of expertise.”
What are the benefits of having a strong network?
“There are many advantages. Above all, your network can provide you with information before it becomes widely known, giving you a head start before jobs or assignments are publicly advertised. It’s also about relationships—recruiters or procurement managers are people, and they often prefer to hire or engage individuals they have some connection to. A reference or recommendation can move you higher up the list of candidates when it’s time to choose a new consultant.”
Once you’ve built your network, how do you maintain and nurture it?
“You should approach it as an ongoing process. Building and maintaining your network is a lifelong activity, which you do by staying active and reaching out to people. A mistake you can make is only contacting people when you need something. Very few people appreciate feeling used. So, remember to provide just as much help and value to your contacts as you expect to receive.”
Five Quick Tips for Building Your Network
- Be active on social media.
- Attend industry events, meetings, and networking gatherings.
- Learn more about your field and stay updated with new skills, courses, and seminars.
- Give as much help as you expect to receive. Offer recommendations, introduce people to one another, and be generous with your time.
- Don’t focus solely on LinkedIn or other digital platforms. Make an effort to meet your network in real life as well.
